Ognjen Divljak

Ognjen Divljak

Product designer

Hey, I'm Ognjen, a Product Designer with over a decade of experience in design and product strategy.

Project 1

#1: Campus Connect — Reimagining Student Activities

0-1 Product Design | Education | B2C

I led the redesign of our Activities Feature, transforming how international students discover and engage with campus events. The solution boosted participation by 23% and achieved a 4.8/5 star rating, making language practice and cultural integration seamless for students abroad.

Before the redesign, students struggled to find relevant activities, leading to low attendance and missed learning opportunities. Over one month, we delivered an MVP that simplified activity discovery and booking, improving the overall study abroad experience.

Contribution

  • Led end-to-end design in collaboration with Product Owner and UX Researcher
  • Analyzed existing UI and user journeys to identify pain points
  • Created and tested prototypes with 7 users across different schools
  • Implemented advanced filtering and booking management features

Impact

  • Increased activity participation by 23%
  • Achieved 4.8/5-star average user rating
  • Reduced activity cancellations by 17%
  • Secured approval for gamification features in next iteration
  • "Now I never miss a chance to practice my English outside class" - Maria, Student
Project 2

#2: VIVANT — Revolutionizing Mobile Wine Experiences

0-1 Product Design | Mobile | B2C

Created a new video experience that transformed how wine enthusiasts participate in virtual tastings. The solution reduced bounce rates by 40% and doubled engagement, making wine experiences more engaging and social for mobile users.

Before redesign, users faced high bounce rates (65%), low engagement (10% usage), and technical issues (12s load time). Over 4 months, we delivered an MVP that simplified interaction and enhanced social connection through video-first experiences.

Contribution

  • Led end-to-end mobile redesign as Product Designer
  • Conducted remote interviews with 12 users to identify pain points
  • Created and tested prototypes focusing on video interaction
  • Implemented full-screen mode and tap gestures for seamless experience

Impact

  • Reduced bounce rate from 65% to 25%
  • Increased usage rate from 10% to 40%
  • Cut load time from 12s to 5s
  • Quadrupled average questions per session (5 to 20)
  • Improved social interaction through real-time video connectivity
Project 3

#3: CitizenShipper — Optimizing Pet Transport Search

0-1 Product Design | Marketplace | B2C

Created an intelligent Advanced Search that transformed pet shipping discovery. The redesign increased bids by 13% and improved new transporter success by 22%, making route matching more efficient for transporters.

Before redesign, transporters struggled with basic search functionality, wasting time scrolling through irrelevant listings. Over several sprints, we delivered an intuitive search system with location, pet type, and route-based filtering.

Contribution

  • Led end-to-end design of advanced search functionality
  • Analyzed user feedback and platform analytics
  • Conducted competitive research across similar marketplaces
  • Implemented full-screen search pattern with real-time results

Impact

  • Increased searches by 6%
  • Boosted bid placements by 13%
  • Improved new user success rate by 22%
  • Enhanced transporter efficiency with route-based matching
  • Enabled sorting by key metrics (price, date) based on user feedback

Experience

Download CV

Symphony.is

Product Designer

2022 - Present

VIVANT

Product Designer

2020 - 2022

CitizenShipper

UX/UI Designer

2019 - 2020
More experience on LinkedIn

About me

My journey began with a curious kid taking apart computers in his room. This fascination with technology took an unexpected turn when I discovered digital audio, leading to nights as a DJ where I learned the art of reading and connecting with audiences – a skill that would prove invaluable years later.

Life has a funny way of bringing things full circle. While studying IT, I fell in love with digital marketing, which led me through roles at a fast-growing agency, successful side projects, and international freelancing. But it was in product design where everything clicked – the perfect intersection of my technical mind, creative spirit, and love for human connection.

Today, I blend the problem-solving mindset of a tinkerer with the empathy of a designer to create products that don't just work well – they resonate with the people who use them.

About image 1 About image 2 About image 3